Writing a business plan is an exercise in effective persuasion. There’s usually only one opportunity to make a good impression.
A well-written business plan will deliver that good impression. It’s an essential weapon for any entrepreneur.
This course will guide you along the correct path so that you’ll succeed in producing a very persuasive and credible document.
How to Write a Persuasive & Effective Business Plan
Full list of videos for this course
- Video 01: Fundamental Principles – An Exercise in Effective Persuasion
- Video 02: Fundamental Principles – When to Use Professional Advice
- Video 03: Business Plan for Raising Equity Capital – Understand Your Target Audience
- Video 04: Business Plan for Raising Equity Capital – The Market and the Competition for Your Products & Services
- Video 05: Business Plan for Raising Equity Capital – Management Team, Employees & Administration
- Video 06: Business Plan for Raising Equity Capital – Explain Your Financials With Confidence
- Video 07: Adapt Your Business Plan to Sell Your Company – An Information Memorandum for Potential Buyers
- Video 08: Adapt Your Business Plan to Raise Bank Finance – What Bankers Want to Know
- Video 09: Adapt Your Business Plan for a Management Buyout – What a Private Equity House Wants to Know
- Video 10: Putting It All Together – Business Plan Headings & Structured Content
- Video 11: Implementing Your Business Plan – Learn How to Negotiate the Best Price & Terms on a Deal