How to Write a Persuasive & Effective Business Plan

11 videos – 2 hours 10 minutes – FREE

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Writing a business plan is an exercise in effective persuasion. There’s usually only one opportunity to make a good impression.

A well-written business plan will deliver that good impression. It’s an essential weapon for any entrepreneur.

This course will guide you along the correct path so that you’ll succeed in producing a very persuasive and credible document.

How to Write a Persuasive & Effective Business Plan

Full list of videos for this course

  • Video 01: Fundamental Principles – An Exercise in Effective Persuasion
  • Video 02: Fundamental Principles – When to Use Professional Advice
  • Video 03: Business Plan for Raising Equity Capital – Understand Your Target Audience
  • Video 04: Business Plan for Raising Equity Capital – The Market and the Competition for Your Products & Services
  • Video 05: Business Plan for Raising Equity Capital – Management Team, Employees & Administration
  • Video 06: Business Plan for Raising Equity Capital – Explain Your Financials With Confidence
  • Video 07: Adapt Your Business Plan to Sell Your Company – An Information Memorandum for Potential Buyers
  • Video 08: Adapt Your Business Plan to Raise Bank Finance – What Bankers Want to Know
  • Video 09: Adapt Your Business Plan for a Management Buyout – What a Private Equity House Wants to Know
  • Video 10: Putting It All Together – Business Plan Headings & Structured Content
  • Video 11: Implementing Your Business Plan  – Learn How to Negotiate the Best Price & Terms on a Deal

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